Product Photography Guide
Best practices for product images that sell
Guide Sections
Difficulty Level: Beginner to Advanced
Reading Time: ~25 minutes
Product Photography Essentials
Great product photos are the foundation of successful e-commerce sales. They are often the first and most important interaction customers have with your products. This comprehensive guide will help you create professional-looking product photos that drive sales and build trust.
Why Product Photography Matters
- • 93% of consumers consider visuals the key deciding factor in purchases
- • High-quality photos can increase conversion rates by up to 30%
- • Professional images build trust and credibility with customers
- • Good photos reduce return rates and customer complaints
- • Quality visuals improve search rankings and marketplace visibility
What Makes a Great Product Photo
- • Sharp focus and clear details
- • Consistent lighting and colours
- • Clean, uncluttered background
- • Multiple angles and views
- • Accurate colour representation
- • Professional composition
- • High resolution (minimum 1000x1000px)
- • Lifestyle context where appropriate
Common Photography Mistakes
- • Poor lighting creating shadows or glare
- • Blurry or out-of-focus images
- • Cluttered or distracting backgrounds
- • Inaccurate colours or white balance
- • Too few angles or detail shots
- • Over-editing or unrealistic appearance
- • Low resolution or pixelated images
- • Inconsistent style across products
Photography Style Guide for Nigerian Market
Cultural Considerations
- • Use diverse models that represent your target audience
- • Consider local preferences for colours and styling
- • Show products in familiar Nigerian contexts when relevant
- • Include size references using familiar objects
- • Use natural, authentic styling over overly polished looks
Technical Requirements
Minimum Resolution
1000 x 1000 pixels
Recommended Size
1500 x 1500 pixels or larger
File Format
JPEG or PNG
Quick Start Tips
Get started with professional-looking photos right away:
- • Start with natural window light - it's free and flattering
- • Use a white sheet or poster board as a simple backdrop
- • Take multiple shots from different angles
- • Keep your camera or phone steady (use a tripod if available)
- • Edit photos for consistent brightness and colour
Additional Resources
Need more help with your product photography? Check out these additional resources.